Helping brands scale with performance marketing, content strategy, SEO, automation, and high-converting digital experiences.
I'm Maren Voss — a digital marketing strategist who builds the systems behind sustainable growth, not just the campaigns that spike it.
Replace guesswork with measurable systems — every channel, asset, and automation tied back to revenue.
A future where growth teams operate like product teams: data-informed, iterative, and built to compound.
9 years across DTC, SaaS, and healthtech — from seed-stage launches to eight-figure ad accounts.
Full-funnel strategy paired with hands-on execution across paid, organic, and lifecycle.
Projects Completed
Happy Clients
Campaigns Managed
Years of Experience
Each service is designed to plug into the others — so channels compound instead of competing for budget.
Paid acquisition across Google, Meta, and programmatic — built around CAC targets and real payback windows, not vanity clicks.
Technical audits, content architecture, and link strategy that compound organic traffic long after the campaign budget ends.
Organic and paid social systems that build community first and convert second — platform-native, not repurposed ads.
Editorial calendars and messaging frameworks that give every channel something worth saying — and a reason to keep saying it.
Lifecycle flows, lead scoring, and CRM logic that turn one-time buyers into repeat customers without manual follow-up.
Fast, conversion-focused sites built on clean technical foundations — because Core Web Vitals are a ranking factor, not a nice-to-have.
Rebuilt the paid + lifecycle stack for a DTC furniture brand — cut CAC by 38% while scaling monthly ad spend 3.2×.
View Case Study →Built the SEO and content engine from zero — 0 to 48K monthly organic sessions in fourteen months, no paid support.
View Case Study →Short, practical breakdowns — no fluff, no recycled listicles.
A breakdown of the ranking signals that survived the last three core updates.
How to keep visibility into spend and creative once Google takes the wheel.
A weekly cadence for testing hooks without burning your production budget.
The lightweight system that keeps content shipping when priorities shift.
The compounding cost of optimizing only for last-click conversions.
The unglamorous, repetitive tasks worth automating first.
Search, Display, and Performance Max campaign management.
GA4 event architecture, attribution modeling, and reporting.
Advantage+ campaigns, Conversions API, and pixel implementation.
Editorial strategy, topic clusters, and lifecycle content design.
Technical audits, keyword architecture, and competitive analysis.
B2B campaign strategy, thought-leadership, and lead-gen forms.
Performance marketing is paid advertising measured against a specific outcome — a sale, a lead, a signup — rather than impressions or reach. Every dollar is tracked back to a result.
SEO builds a channel that keeps producing traffic without ongoing ad spend. It compounds — the content and authority you build this year keeps ranking, and earning, well beyond it.
Most sites see meaningful movement in 3–4 months and significant gains by month 6–9, depending on domain history, competition, and how much technical debt needs fixing first.
Google Ads captures existing intent — people already searching for a solution. Meta Ads creates intent by interrupting attention with the right creative. Most brands need both, in different ratios.
Return on ad spend — revenue generated divided by ad spend. A 4x ROAS means every $1 spent returned $4 in revenue. It's a starting signal, not the full profitability picture.
Usually through structured testing — page speed, offer clarity, and friction removal first, then message-to-audience match, then incremental creative and copy tests layered on top.
Brand recognition lowers CAC over time — recognized brands convert on paid channels at a lower cost because trust is already partly built before the click.
Automation uses triggers and rules to send the right message at the right moment — welcome flows, cart recovery, re-engagement — without a person sending it manually each time.
Consistency matters more than volume. A sustainable weekly or biweekly cadence you can maintain for a year outperforms a daily pace that burns out by month two.
It depends on your margins, sales cycle, and where your customers already spend attention. That's usually the first thing we map out together in a consultation.
Tell me a little about your business and I'll get back to you within one business day.
Austin, TX — Remote Worldwide